Skills for Real Engineers. Straight from my .agents directory.
39 skills
copywriting
Agent skill from
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
How to install copywriting
install copywriting
# install the marketing-skills pack with the skills CLI
npx skills add kostja94/marketing-skills# or add only this skill to Claude Code: copy the folder
skills/content/copywriting/
# into
~/.claude/skills/copywriting/ (all projects)
.claude/skills/copywriting/ (one project)
1# Content: Copywriting23Guides **short-form marketing copy**—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For **article body content** (blog posts, guides, long-form), see **article-content**.45**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.67## Initial Assessment89**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.1011Identify:121. **Context**: Ad, landing page, email, CTA, or general132. **Goal**: Awareness, consideration, conversion, retention143. **Audience**: ICP, stage, pain points1516## Copywriting Frameworks1718| Framework | Structure | Best For |19|-----------|-----------|----------|20| **PAS** | Problem → Agitation → Solution | Direct-response; sales pages; landing pages |21| **AIDA** | Attention → Interest → Desire → Action | Story-driven; ads; emails; editorials |22| **BAB** | Before (problem) → After (outcome) → Bridge (how) | Transformation; testimonials; case studies |23| **FAB** | Features → Advantages → Benefits | Product pages; feature lists |24…
Excerpt shown under the repository's MIT license.
More skills in marketing-skills
Keep exploring
Similar skill repositories
An agentic skills framework & software development methodology that works.
15 skills
A single CLAUDE.md file to improve Claude Code behavior, derived from Andrej Karpathy's observations on LLM coding pitfalls.
CC1 skill
Public repository for Agent Skills
20 skills
Makes your AI agent think like the laziest senior dev in the room. The best code is the code you never wrote.
CCCU6 skills
An AI skill that provides design intelligence for building professional UI/UX across multiple platforms.
CCCXCUGH6 skills