video-marketing

1# Content: Video Marketing
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3Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.
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5**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
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7## Initial Assessment
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9**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
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11Identify:
121. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
132. **Goal**: Awareness, consideration, conversion, education
143. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form
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16## Short-Form vs Long-Form
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18| Format | Length | Use | Platforms |
19|--------|--------|-----|-----------|
20| **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts |
21| **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |
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23**Optimal short-form length**: 31–60 seconds for higher completion rates.
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