marketing-skills

When the user wants to find competitors for a product or website, assess substitutes, or analyze competition for content, search visibility, backlinks or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.

Groups candidate keywords by user task and tests whether one page can satisfy them. Use for same-page decisions, mixed intent and adjacent queries.

Finds long-tail search expressions from a seed, competitor sites, search suggestions and customer language. Use for keyword expansion and demand discovery.

Maps keyword clusters to existing website assets and recommends reuse, improvement, consolidation review or a new page.

Prioritizes keyword clusters for a stated business goal using demand evidence, product fit, competition and delivery cost.

Coordinates keyword research from a seed or existing keyword data through discovery, intent clustering, opportunity assessment and page mapping.

Compatibility pointer for GA4 event, key-event and User-ID tracking; maintained in Open Analytics.

When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.

Translate, transcreate, review, or maintain multilingual product and marketing content, including source locking, glossary decisions, language style, machine-assisted workflows, legal-content safeguards, QA, and source-change synchronization. Use localization-strategy for market scope, locale architecture, rollout, and production release planning.

When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.

When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.

When the user wants to use GitHub for SEO, parasite SEO, GEO, open source marketing, README optimization, or curated Awesome lists. Also use when the user mentions "GitHub," "GitHub SEO," "GitHub parasite SEO," "GitHub GEO," "awesome list," "GitHub README," "profile README," "pinned repositories," "Trending," "Explore," "repository name," "About section," "GitHub description," "GitHub topics," "Website field," "GitHub Pages," "github.io," "user site," "project site," "GitHub gist," "curated list," or "navigation list." Not for Medium or other non-GitHub platforms—use parasite-seo or medium-posts. For OSS business model, use open-source-strategy.

When the user wants to add recommendations, links, or content to Grokipedia. Also use when the user mentions "Grokipedia," "GEO wiki," "AI encyclopedia," "suggest Grokipedia article," "Grokipedia citation," "Grokipedia listing," "AI search citation," "GEO visibility," or "Grokipedia optimization." For multi-platform parasite SEO strategy, use parasite-seo. For broad AI search visibility, use generative-engine-optimization.

When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.

When the user wants to write, publish, republish, or optimize posts on Medium.com (canonical tags, distribution, Medium SEO). Also use when the user mentions "Medium," "Medium article," "Medium story," "Medium publishing," "canonical Medium," or "publish on Medium." Not for general parasite SEO when Medium is not the target platform—use parasite-seo. For AI search visibility strategy, use generative-engine-optimization.

When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing." For asset specs, use visual-content.

When the user wants to create Reddit post copy, comments, or optimize for Reddit. Also use when the user mentions "Reddit post," "subreddit," "r/," "Reddit marketing," "post to Reddit," "Reddit thread," "Reddit comment," "Reddit copy," "Reddit content," or "Reddit engagement." For Reddit ads, use reddit-ads.

When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.

When the user wants to create X (Twitter) post copy, threads, or optimize for X platform. Also use when the user mentions "X post," "X thread," "Twitter post," "Twitter thread," "tweet," "tweet copy," "thread," "X marketing," "X content," "post to X," "create X post," or "X post copy." For long-form source, use article-content.

When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.

When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.

When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.

When the user wants to choose or execute third-party platform SEO (high-authority sites for rankings or backlinks). Also use when the user mentions "parasite SEO," "parasitic SEO," "barnacle SEO," "hosted content," "third-party publishing," "Medium SEO," "Reddit SEO," "GitHub parasite SEO," "LinkedIn Pulse SEO," "high-authority platforms," "distributed authority," "borrow domain authority," or "rank without own website." For GitHub-specific playbooks, use github. For Medium.com posts, use medium-posts. For Grokipedia, use grokipedia-recommendations. For AI answer-engine visibility (not platform selection), use generative-engine-optimization.

When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator.

Compatibility pointer for Search Console performance and indexing analysis; maintained in Open Analytics.

Compatibility pointer for recurring SEO monitoring; maintained in Open Analytics.

Compatibility pointer for AI assistant referrals and generative search visibility; maintained in Open Analytics.

Compatibility pointer for source, UTM and direct-traffic analysis; maintained in Open Analytics.

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.

When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads root {project}.md when present. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "navigation site," or "product directory." For Product Hunt launch day tactics (hunter, first comment, timing), use product-hunt-launch. For full 0→1 channel planning, use cold-start-strategy.

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.

When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.

When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.

When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.

When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.

When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or "creator community." For influencers, use influencer-marketing.

When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup pricing page, use startups-page-generator.

When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.