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SKILL.md

distribution-channels

Agent skill fromkostja94/marketing-skills

When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.

How to install distribution-channels

install distribution-channels
# install the marketing-skills pack with the skills CLI
npx skills add kostja94/marketing-skills

# or add only this skill to Claude Code: copy the folder

skills/channels/distribution/distribution-channels/

# into

~/.claude/skills/distribution-channels/ (all projects)

.claude/skills/distribution-channels/ (one project)

skills/channels/distribution/distribution-channels/SKILL.md

MITFull file
1# Channels: Distribution Channels
2
3Guides product distribution via third-party marketplaces and app stores. Distinct from **directory-submission** (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.
4
5**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
6
7## Channel Types
8
9| Type | Definition | Examples |
10|------|------------|----------|
11| **Direct** | Company sells via own assets | Website, eCommerce, sales team |
12| **Indirect** | Third parties sell on your behalf | Marketplaces, app stores, resellers |
13
14**Marketplaces** = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.
15
16## Marketplace Categories
17
18| Category | Platforms | Product fit |
19|----------|-----------|-------------|
20| **Design & collaboration** | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
21| **Browser extensions** | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
22| **Cloud & enterprise** | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
23…

Excerpt shown under the repository's MIT license.

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