Skills for Real Engineers. Straight from my .agents directory.
39 skills
email-marketing
Agent skill from
When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.
How to install email-marketing
install email-marketing
# install the marketing-skills pack with the skills CLI
npx skills add kostja94/marketing-skills# or add only this skill to Claude Code: copy the folder
skills/channels/owned/email-marketing/
# into
~/.claude/skills/email-marketing/ (all projects)
.claude/skills/email-marketing/ (one project)
1# Channels: Email Marketing23Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.45**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.67## Initial Assessment89**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.1011Identify:121. **Goal**: Retention, conversion, brand reach, or SEO synergy132. **Content mix**: Onboarding, campaign, announcement, features, newsletter143. **List size**: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance1516## EDM vs Newsletter1718| Type | Purpose | Use |19|------|---------|-----|20| **EDM** | Direct marketing; conversion-focused | Promotions, campaigns, announcements; bulk sends |21| **Newsletter** | Ongoing value; relationship | Industry insights, curated articles; regular cadence |2223**Combine both**: EDM for push; Newsletter for nurture. Cover different stages and goals.2425## Five Content Types2627| Type | Use |28|------|-----|29…
Excerpt shown under the repository's MIT license.
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