local-seo

1# SEO: Local
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3Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
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5**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
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7## Initial Assessment
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9**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
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11Identify:
121. **Business type**: Storefront vs service-area
132. **Location**: Single or multiple
143. **Current listings**: Existing GBP, directories
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16## NAP Consistency
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18**NAP** = Name, Address, Phone. Critical for local rankings.
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20| Rule | Guideline |
21|------|-----------|
22| **Exact match** | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
23| **Fix first** | Audit and fix inconsistencies before adding new citations |
24| **Tools** | BrightLocal, Whitespark, Moz Local for audit |
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26## Google Business Profile
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28| Element | Guideline |
29|---------|-----------|
30| **Address** | Physical address; no P.O. boxes |
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