employee-generated-content

1# Channels: EGC (Employee-Generated Content)
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3Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.
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5**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
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7## Initial Assessment
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9**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
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11Identify:
121. **Goal**: Brand trust, thought leadership, recruitment, or conversion
132. **Platform**: LinkedIn (B2B primary), X, Instagram, TikTok
143. **Employee base**: Size, roles, existing social presence
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16## EGC vs. UGC vs. Creator Program
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18| Dimension | EGC | UGC | Creator Program |
19|-----------|-----|-----|-----------------|
20| **Source** | Employees | Customers | External creators |
21| **Trust** | Company experts (66% vs 47% for ads) | Peer reviews | Influencer reach |
22| **Cost** | Low; leverage workforce | Incentives, curation | Credits, payment |
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