influencer-marketing

1# Channels: Influencer
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3Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
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5**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
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7## Initial Assessment
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9**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
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11Identify:
121. **Goal**: Brand awareness, trust, or direct conversion
132. **Platform**: Instagram, TikTok, YouTube, LinkedIn
143. **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)
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16## Influencer vs. Affiliate vs. Creator
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18| Dimension | Influencer | Affiliate | Creator Program |
19|-----------|------------|-----------|-----------------|
20| **Goal** | Brand exposure, trust | Direct sales | Content co-creation |
21| **Incentive** | Paid, product exchange | Commission | Credits, free use |
22| **Content** | Influencer original | Links sufficient | Must use product |
23| **Relationship** | Short or long-term | Transactional | Long-term |
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25## Influencer Types by Platform
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27| Platform | Best For | Audience |
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