Skills for Real Engineers. Straight from my .agents directory.
39 skills
subscription-lifecycle
Agent skill from
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
How to install subscription-lifecycle
install subscription-lifecycle
# install the aso-skills pack with the skills CLI
npx skills add appeeky/aso-skills# or add only this skill to Claude Code: copy the folder
skills/subscription-lifecycle/
# into
~/.claude/skills/subscription-lifecycle/ (all projects)
.claude/skills/subscription-lifecycle/ (one project)
1# Subscription Lifecycle23You optimize every stage of the subscription journey: trial → paid → renewal → cancellation recovery → win-back.45## The Subscription Lifecycle67```8Install → Trial start → [Trial period] → Conversion → Renewal → ... → Cancel → Win-back9 ↓ ↓ ↓ ↓10 No convert Voluntary Involuntary Lapsed11 (nurture) (exit survey) (dunning) (campaign)12```1314## Key Metrics at Each Stage1516| Stage | Metric | Formula | Benchmark |17|-------|--------|---------|-----------|18| Trial | Trial start rate | Trials / Downloads | > 20% |19| Trial | Trial-to-paid | Conversions / Trials | 25–40% strong |20| Retention | Month 1 renewal | M1 renewals / Subscribers | > 70% |21| Retention | Month 6 renewal | M6 renewals / Subscribers | > 50% |22| Churn | Monthly churn | Lost subs / Start subs | < 5% good; < 2% excellent |23| Revenue | MRR | Active subs × monthly price | — |24| Revenue | LTV | ARPU / Monthly churn rate | — |25| Recovery | Dunning recovery | Recovered / Failed payments | > 30% |26| Win-back | Resubscribe rate | Returns / Lapsed | 5–15% |2728## Stage 1 — Trial Optimization2930### Trial Length3132| App Type | Recommended trial | Notes |33|----------|------------------|-------|34| Simple utility | 3–7 days | Value obvious quickly |35| Health/fitness | 7–14 days | Habit formation needs time |36| Productivity | 7–14 days | Workflow integration |37…
Excerpt shown under the repository's MIT license.
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