founder-competitors

1# founder-competitors
2 
3Every buyer already solves this problem somehow. This skill finds out how, what
4they pay, and what they hate about it, so the new business starts with a gap
5instead of a guess.
6 
7## The rules
8 
9- **Public sources only, every fact linked.** Websites, price pages, menus, app
10  store and Google Maps listings, review sites, Reddit, news. If a source cannot be
11  reached, say so. Never invent a competitor, a price, a rating or a review.
12- **Read, do not scrape.** Read pages as a person would. Respect each site's terms.
13- **Quotes are verbatim**, short, with the link. They are research, never
14  testimonials.
15 
16## Step 1: who is there
17 
18From `founder/idea.md` (write it first if missing; see `/founder-board` step 0):
19 
20| type | what it means | example for a matcha café |
21| --- | --- | --- |
22| Direct | sells the same thing to the same buyer | other matcha bars within walking distance |
23| Indirect | a different product for the same job | the coffee shops on the same street |
24| Substitute | how buyers solve it without a business | matcha powder at home, canned drinks |
25 
26Aim for 5 to 10 direct and indirect, plus the main substitutes. For a local
27business, search the map for the exact area; for online, search how a buyer would
28("best <thing> for <who>", "<thing> alternative").
29 
30## Step 2: the facts
31 
32One row per competitor in `founder/competitors.csv`:
33…