Skills for Real Engineers. Straight from my .agents directory.
39 skills
founder-brand
Agent skill from
Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".
How to install founder-brand
install founder-brand
# install the founder-skill pack with the skills CLI
npx skills add Jakeschincariol/founder-skill# or add only this skill to Claude Code: copy the folder
skills/founder-brand/
# into
~/.claude/skills/founder-brand/ (all projects)
.claude/skills/founder-brand/ (one project)
1# founder-brand23A brand is the promise a customer remembers. This skill makes it specific to the4positioning the pack already found, not a mood board of nice colours.56## Step 1: read the brief78`founder/idea.md`, `founder/marketing.md` (the positioning line and the first9audience), `founder/competitors.md` (names and looks to stay clear of), and the10panel's reasons buyers buy (`founder/panel/results.md`). If the positioning is11missing, ask for it or run `/founder-marketing` first.1213## Step 2: name candidates1415Ten candidates across different styles (descriptive, evocative, invented, the16founder's name, a place). For each: what it says, how it sounds out loud, how it17reads on a sign or an app icon, and the risk. Then shortlist three and run the18checks the user must finish themselves:1920- **Trademark**: search the official register for each market (USPTO in the US,21 CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in the same class22 of goods and services. Give the search links and the classes to check.23- **Domain**: whether the .com and the local domain are free (check, do not24 assume); good alternatives if not.25- **Handles**: Instagram, TikTok, X, YouTube.26- **Confusion**: no name close to a competitor in `founder/competitors.md`.2728Say plainly that you can only run public searches, a trademark lawyer confirms it,29and nothing is registered until the user registers it.3031## Step 3: voice and promise32…
Excerpt shown under the repository's MIT license.
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