founder-offer

1# founder-offer
2 
3Most businesses sell a product. Good ones sell an offer: the product plus
4everything that makes buying it an easy yes. This skill builds that, using the
5Offers lens in `../founder-board/lenses.md` as the method (a summary of the
6framework in Alex Hormozi's *$100M Offers*; never present it as his words).
7 
8## Step 1: read what is already known
9 
10- `founder/idea.md` and `founder/pitch.md`: what is sold today.
11- `founder/panel/results.md`: why buyers pass, in their words. This is the raw
12  material: every top objection should be answered by something in the offer.
13- `founder/numbers.json`: what each extra costs, so the stack stays profitable.
14- `founder/board.md`: the board's conditions.
15 
16## Step 2: the problem list
17 
18Write every obstacle between the buyer and the result they want, in the buyer's
19words: before buying (doubt, price, effort to switch), during (waiting, learning,
20inconvenience), after (does it last, what if it fails). Aim for 15 to 30. Pull
21from the panel objections and the competitor complaints first.
22 
23## Step 3: solutions, trimmed and stacked
24 
25Turn each problem into a solution (a feature, a service, a guarantee, a format).
26Score each on value to the buyer (1 to 5) and cost to deliver (1 to 5, from the
27CFO's numbers). Keep high value, low cost. Stack what is left into:
28 
29- **The core**: the thing itself, described by the outcome, not the ingredients.
30- **Bonuses**: two or three, each killing one specific objection.
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