founder-pricing

1# founder-pricing
2 
3Price is the fastest lever on the margin and the one founders guess most. This
4skill sets it from three things you can check: what buyers said, what competitors
5charge, and what the business needs to earn.
6 
7Tool in this folder:
8 
9```bash
10python3 "${CLAUDE_SKILL_DIR}/van_westendorp.py" founder/panel/answers --price 6.50 --out founder/pricing-curve.md
11```
12 
13## Step 1: what buyers said
14 
15If `/founder-consumer` ran, every buyer answered four price questions. Run the
16tool on `founder/panel/answers` (or a CSV with the columns `too_cheap, cheap,
17expensive, too_expensive` from real surveys, which beat simulated answers every
18time). It reports:
19 
20| point | meaning |
21| --- | --- |
22| PMC | below this, too many think it is too cheap to be good |
23| OPP | the price with the least resistance either way |
24| IPP | where as many call it a bargain as call it expensive |
25| PME | above this, too many will not buy at all |
26 
27PMC to PME is the acceptable range. If the panel has not run, say so and offer to
28run `/founder-consumer --quick` first. Do not invent a range.
29 
30## Step 2: what competitors charge
31 
32From `founder/competitors.md` (or look them up now, from their own public price
33pages, with links): the price of the nearest substitutes for the same job. Note
34what each price includes, so you compare like with like. A matcha latte is
35compared with other matcha lattes and with the coffee it replaces, not with a tea
36bag.
37 
38## Step 3: what the business needs
39…