founder-launch

1# founder-launch
2 
3Launching is a project with a date. This skill turns everything else in the pack
4into a dated plan, and starts with the cheapest way to find out if real people
5will pay before the big money goes out.
6 
7## Step 1: test before you spend
8 
9Pick the cheapest real test that fits the business, and run it before signing the
10big costs in `founder/numbers.json`:
11 
12| business | the test |
13| --- | --- |
14| physical shop or café | a pop-up, a market stall or a pre-order list with a price and a date |
15| online product | a landing page with the price and a "pre-order" or "join the waitlist" button |
16| service or agency | three paid pilot clients at the planned price |
17| subscription | a founding-member offer, paid up front |
18 
19Write the success line before running it (for example: 50 pre-orders in two weeks
20at $6.50), and compare the result with the panel's buy rate. If real buyers fall
21well short of the panel, trust the real buyers and go back to `/founder-offer` or
22`/founder-pricing`.
23 
24## Step 2: the countdown
25 
26From today to launch day, with real dates (ask for the target date; default to the
27earliest realistic one given lead times in `founder/ops.md`). Weekly blocks, each
28task with an owner and a deadline:
29 
30- Legal and money: registration, bank account, permits from `founder/ops.md`.
31- Build: fit-out or website, suppliers ordered by their lead times.
32- Brand: sign, packaging, profiles from `founder/brand.md`.
33…