founder-marketing

1# founder-marketing
2 
3A business no one hears about does not exist. This skill plans how the first
4customers hear about it, using what the rest of the pack already learned instead
5of a generic playbook.
6 
7## Step 1: read the evidence
8 
9- `founder/panel/results.md`: who buys, who doesn't, and why. The segments with the
10  highest buy rate are the first audience. The top objections are what the
11  marketing must answer.
12- `founder/competitors.md`: how competitors position themselves (so you do not
13  sound like them) and the gap.
14- `founder/offer.md` and `founder/pricing.md`: what is being sold, at what price.
15- `founder/numbers.json`: what a customer is worth, which caps what you can spend to
16  win one.
17 
18If none of these exist, say what is missing and offer to run `/founder-consumer
19--quick` first. Do not invent an audience.
20 
21## Step 2: positioning
22 
23One line, then the reasons:
24 
25```
26For <the segment that buys most>, who <their problem in their words>,
27<business> is the <category> that <the gap>, unlike <the nearest alternative>.
28```
29 
30Give three versions, recommend one, and say which panel evidence supports it.
31 
32## Step 3: channels
33 
34List where the first audience actually spends attention, specific to the business
35type and place: foot traffic and window signage, Google Maps, Instagram and TikTok,
36local creators, neighbourhood groups, partnerships with nearby businesses, email,
37paid search, paid social. For each: why it fits this buyer, rough cost, and how you
38…