ig-caption

1# ig-caption
2 
3One tool lives in this folder and it runs:
4 
5```bash
6python3 caption.py caption.txt
7python3 caption.py caption.txt --keywords "client proposals,agency pricing"
8```
9 
10It prints the caption the way the feed prints it: the first 125 characters in a
11box, everything else behind the tap. Read that box before you read anything
12else you wrote.
13 
14## First, decide which job this caption has
15 
16This is the decision that ruins captions when it is skipped.
17 
18**Job A: the video already hooked them.** A Reel carries its own hook in the
19first two seconds, spoken and on screen. The caption is not a second hook and
20competing with the video is how you lose both. Its job is the ask, the context
21that makes the ask make sense, and the words people search.
22 
23**Job B: the caption is the content.** A photo, a single image, a carousel
24cover that opens a loop. Here line one is the hook and it works exactly like a
25Reel hook: concrete, short, and cut off at a cliff rather than mid-clause.
26 
27Ask which one you are writing. If the user has a Reel with a strong hook,
28write A and say why.
29 
30## The shape
31 
32```
33Line 1      125 characters of visible space. Job A: the ask, plainly.
34            Job B: the hook.
35            Never a greeting, never a hashtag, never an emoji as the first
36            character.
37Body        short paragraphs, one line of white space between each. Two to six
38            of them. This is where the search terms live.
39The ask     one. Comment a keyword, save it, or DM. One.
40…