ig-plan

1# ig-plan
2 
3The control room. Everything else in this pack executes; this decides what gets
4executed. Run it once a week, on the same day.
5 
6## Input
7 
8If `~/.claude/instagram/voice.md`, `swipe.md` and `log.md` exist, read them.
9The swipe file is the user's own evidence from `/ig-viral` about which formulas
10are landing in their niche right now, and it outranks anything in this file.
11The log stops the plan repeating a theme from the last fortnight.
12 
13If they do not exist, ask for four things and write them down:
14 
151. What the user sells, and to whom.
162. The three or four themes they want to be known for.
173. What actually happened this week: a client call, a number, a mistake, a
18   thing they built, an argument they had. This is where posts come from.
194. Ten accounts worth being visible to.
20 
21## What to post
22 
23Four to five posts a week, and at least three of them Reels. Reels are the only
24format on Instagram that reliably reaches people who do not follow the account.
25Carousels go deep with the people who already do. Stories are daily and are
26planned separately.
27 
28Mix across the week, never two of the same type back to back:
29 
30| type | share | job |
31| --- | --- | --- |
32| **Proof** | 1 per week | something that happened, with a number. Reel. |
33| **Teach** | 1 to 2 per week | one thing the viewer can do today. Reel or carousel. |
34| **Opinion** | 1 per week | a position that could lose you followers. Reel. |
35| **Story** | 1 per fortnight | a scene with a cost. Reel. |
36…