ig-story

1# ig-story
2 
3Stories are not a smaller feed. The feed is how strangers find you. Stories are
4how the people who already follow you decide whether you are a person worth
5buying from, and they are the only surface on Instagram where a tap turns into
6a conversation in one move.
7 
8Nobody outside your followers sees these, so the job is completely different:
9depth, not reach.
10 
11## The daily shape
12 
13Three to seven frames a day. Beyond about seven, the tap-forward rate climbs
14and the last frames play to nobody, which is exactly where people put the ask.
15 
16```
171       THE OPEN     something happening today, with a face or a hand in it.
182-3     THE MIDDLE   the actual content: the process, the result, the mistake.
194       THE ASK      one sticker. Poll, question box, quiz or link.
205       THE CLOSE    the answer, the outcome, or tomorrow's setup.
21```
22 
23Put the ask at frame 4, not frame 7. Completion drops with every tap and the
24ask should be seen by the people who are still there.
25 
26## The stickers, and what each is actually for
27 
28| sticker | job | use when |
29| --- | --- | --- |
30| **Poll** | the cheapest tap there is | you want volume of response, not information |
31| **Question box** | harvesting the exact words people use | you need content ideas or objections, verbatim |
32| **Quiz** | teaching by letting them be wrong | there is a common misconception in the niche |
33| **Slider** | vibe check | nothing important. Fun, low value |
34…