ig-reply

1# ig-reply
2 
3The comment thread under your own post is where reach is decided. Every reply
4is another interaction on the post, replies arriving in the first hour do most
5of the work, and on Instagram a reply can also be a Reel, which is the single
6most underused move on the platform.
7 
8But the value is not equal across comments, so this skill sorts before it
9writes.
10 
11## Input
12 
13The user pastes the comments, ideally with handles. Screenshots are fine. Do
14not scrape the thread with a browser tool.
15 
16## Triage first
17 
18Sort every comment into one of six buckets and say the counts out loud:
19 
20| bucket | what it is | what it gets |
21| --- | --- | --- |
22| **KEYWORD** | the word you asked them to comment | the promised thing, sent by hand or by your approved tool |
23| **LEAD** | someone describing the problem you solve | a real answer in public, then a door |
24| **SUBSTANCE** | adds data, disagrees, extends | the longest reply on the thread |
25| **QUESTION** | a question a lot of people have | this one becomes a Reel, not just a reply |
26| **SUPPORT** | "🔥", "great post", a tag | a like, and 3 to 8 words at most |
27| **NOISE** | pitch, spam, bad faith, bait | nothing, or one line and out |
28 
29Write in that order and stop when the value stops.
30 
31## The move most people miss
32 
33If a question in the comments is one that thirty other people also have,
34**reply to it with a Reel**. Instagram will attach the comment to the new video
35…