ig-viral

1# ig-viral
2 
3The research skill. Everything else in this pack writes; this one goes and
4looks. Run it monthly, not daily. Formulas last a season.
5 
6One tool lives in this folder and it runs:
7 
8```bash
9python3 swipe.py captured.tsv --out ~/.claude/instagram/swipe.md
10```
11 
12## The one idea that makes this worth doing
13 
14**Raw views are not evidence.** An account with two million followers doing
15400,000 views had a quiet Tuesday. An account with four thousand followers
16doing 400,000 views found something, and that something is copyable.
17 
18So everything here ranks on the **outlier multiple**: views divided by that
19account's own recent median. Anything above 3x is a signal. Anything below 1.5x
20is that account's normal day and it teaches you nothing, no matter how big the
21number looks.
22 
23Collect accounts **within about 10x of the user's own size**. A formula that
24works at 2M followers often works because it is at 2M followers.
25 
26## Step 1: pick the accounts
27 
28Ask the user for 6 to 12 accounts, or propose them and get approval:
29 
30- **4 direct** - same niche, same offer, slightly ahead.
31- **4 adjacent** - different niche, same audience. This is where formats get
32  borrowed from before anybody in the niche has them.
33- **2 to 4 outsized** - much bigger accounts, for format only, never for
34  cadence or tone.
35 
36Also ask them to open their own **Saved collection**. It is the fastest and
37most relevant corpus that exists and it is already filtered by their taste.
38 
39## Step 2: go and look
40…