ig-reel

1# ig-reel
2 
3Turns one raw idea into a Reel that somebody finishes.
4 
5Two tools live in this folder and they both actually run. Use them. Do not
6eyeball the hook and do not guess at the length.
7 
8```bash
9python3 hookscore.py hooks.txt              # rank your hook options
10python3 hookscore.py --hook "one line"      # score a single one
11python3 beats.py script.txt --target 30     # timed beat sheet before you shoot
12```
13 
14## Before you write
15 
161. Read `~/.claude/instagram/voice.md` if it exists. That is the user's voice
17   profile: how they talk on camera, what they never say, who they are talking
18   to. If it does not exist, ask for **three of their own reels**, transcribe or
19   read them, infer the voice, and write the file. A script in the wrong voice
20   is unusable, because they have to say it out loud.
212. Read `hooks.json` in this folder. 26 formulas, each with a template, a filled
22   example, the on-screen version, what it is for, and how it gets ruined.
23   Four of them are in there because they kept turning up in real hooks, not
24   because they completed a pattern.
253. If the idea is thin, do not pad it. Ask one batched question: what happened,
26   to whom, and what did it cost or return. A Reel needs one specific true
27   thing. Get it before writing.
284. If `~/.claude/instagram/swipe.md` exists, read it. `/ig-viral` writes that
29   file, and it is the user's own evidence about which formulas are working in
30   their niche right now. It beats the defaults in this file.
31…