ig-carousel

1# ig-carousel
2 
3Carousels are the highest-dwell format on the grid, because a swipe is an
4interaction and a scroll is not. They also get a second chance: Instagram can
5show a carousel again starting from a later slide to someone who did not engage
6the first time, so slide two has to stand on its own as well.
7 
8The format rewards one idea broken into steps. It punishes a caption cut into
9pieces.
10 
11## When to use it instead of a Reel
12 
13Use a carousel when the idea has **sequence and needs to be re-read**: steps, a
14framework with parts, a before and after, a list worth screenshotting. Use a
15Reel when the idea has motion, a face, or a payoff that has to be seen
16happening.
17 
18If the idea is one claim, it is neither. Hand it to `/ig-reel` and say so.
19 
20## Structure
21 
226 to 10 slides. The cap is 20 and 20 is almost always a book nobody finishes.
23Under 5 and the swipe never starts.
24 
25```
261         COVER     the hook. 6 words or fewer, at a size that is legible in
27                    the grid at thumbnail. One line of promise under it.
282         THE STAKE why this matters, in one sentence. This slide is also a
29                    second cover, so it cannot be setup.
303 to N    ONE IDEA PER SLIDE. A headline of 3 to 7 words, at most 25 words
31                    under it. If a slide needs a paragraph, it is two slides.
32N+1       RECAP     the whole thing as a list. This is the screenshot slide.
33LAST      CTA       one action. Save, comment a keyword, or follow. One.
34```
35 
36## Slide copy rules
37…