ig-audit

1# ig-audit
2 
3The only honest source of what works for an account is that account. Every
4rule in every Instagram guide, including the ones in this pack, is a prior.
5The user's own last 30 posts are the evidence.
6 
7## Input
8 
9Ask for whichever the user has:
10 
11- Insights per post: views, reach, interactions, watch time, saves, shares,
12  follows, and the non-follower share of reach. Screenshots are fine.
13- Or the retention graph for their best and worst recent reels. This one
14  screenshot is worth more than the rest combined.
15- Or just the posts and their view counts, which is enough for a first pass.
16 
17Also read `~/.claude/instagram/log.md` if it exists, since it records which
18hook formula each post used.
19 
20## What to actually measure
21 
22Raw views is the least useful number on the page, because it is mostly a
23function of how many people already follow the account. Compute these instead
24and show the working:
25 
26| metric | how | what it tells you |
27| --- | --- | --- |
28| **Outlier multiple** | views / the account's own median views | whether this was a real hit or a normal day |
29| **Non-follower reach** | % of reach from people who do not follow | whether it travelled at all |
30| **Hold at 3s** | viewers still there at 3s / viewers who started | whether the hook worked. This is the hook's grade. |
31| **Average watch time** | straight from insights | whether the middle worked |
32…